Aditya Birla Health Insurance Company (ABHICL) on August 4 launched Activ Yuva, a wellness-focused health insurance plan targeting adults aged 25-35 — a segment where health insurance penetration is below 15% even though the cohort makes up about 65% of India's population.
The product offers unlimited sum insured through automatic reinstatement of coverage during the policy year, a 'Yuva Credit' feature that allows the sum insured to increase up to 11 times over 11 claim-free years, outpatient (OPD) cover of up to five times the sum insured, income protection during extended hospitalisation, worldwide maternity cover, and an ON/OFF feature that lets policyholders travelling abroad temporarily pause the policy while retaining continuity benefits.
Building on the company's HealthReturns programme, the plan rewards healthy habits — logging meals, meeting fitness goals and healthy sleep patterns on the app — with incentives of up to 100% of annual premium for consistent activity and strong heart scores.
CEO Mayank Bathwal said the company sees a significant opportunity in the 25-35 age group and expects to grow faster than the industry; ABHICL recorded roughly 50% growth in Q1 FY27. The next phase of health insurance growth, he added, will come from staying relevant to customers between claims, not only during medical emergencies.
Source: PTI / Rediff Money (August 4, 2026)